Email marketing is a long standing and effective mode of communication. In recent times it is on a decline curve since emergence of bulk SMS in greater Noida. More users are keen to avail SMS service provider in Noida. The reason being it has so much to offer in comparison to email marketing. Email marketing hardly finds any takers and there are ample reasons for such a scenario. Still if you are in a dilemma on whether to use SMS over email marketing observe the following points
With a bulk SMS timely and instant delivery is assured. Reactions are instant. As users carry mobile phones with them at all times no baffling of messages occurs. As soon as you switch on a mobile phone you can read a message which means results are instant.
Convenient and crisp
In comparison to SMS marketing messages 70% of email is perceived to be spam content. As 160 characters are USP of a message it is concise and brief, without not beating too much around the bush? The chances of messages being spammed are very rare. It is a convenient mode of marketing for a user in comparison to email marketing where customers might not be given the desired attention they crave for.
Targeted oriented messages
As part of your existing product brand you might have introduced a tea brand. For a marketing survey you might have found out that there are three groups by which you can divide the tea group. They are coffee drinkers, tea drinkers and people who do not drink both tea and coffee. Based on this information you can send out messages to a specific tea drinking group. This would go on to save a lot in terms of tea drinking cost.
Flexibility in terms of marketing operations
SMS provides you with flexibility of marketing operations as chances can be modified and applied any time of the day. For example during mid-day if you plan to offer discount to customers on a bulk purchase, then SMS can be send out to customer on the sudden offer. This would provide a much desired degree of flexibility for the users.
In informing customers about your product offers, customers would be able to recall your product with relative ease. As compared to email marketing via a SMS your brand would have instant recognition along with appeal. With email seldom it makes its way on to the spam folder and people are likely to ignore it considering it as a promotional message.
Two way form of communication
This is an area where SMS scores over the other marketing methods. There does not appear to be any marketing module that paves way for two way communication. Via short codes and long code SMS encourages two way communications which keeps a customer glued to a product or service.
The reasons to choose SMS over email marketing are endless. Mentioned above are a few pointers which showcases why this impact is there to be seen.